Stop guessing. Understand deeply.

The first intent
infrastructure for
e-commerce.

You spend thousands to attract visitors. And you know and learn nothing about them. INTNT captures who they are, why they came, and what stands in their way — to sell better, communicate smarter, and grow faster.

Right now
?
1,247 people visited today. You paid for every single one. You know 34 bought. The other 1,213? Gone. No trace. No understanding.
With INTNT
IN
Same 1,247 people. Now you know why they came, what they need, what stands in the way. You're finally getting value from 100% of your spend.
What changes
Your page speaks to their intent. Your emails know the context. Your next move is informed. Every click you pay for finally works for you.
The expensive blind spot

You're selling to people
you know almost nothing about.

Every visitor who lands on your site came for a reason. A specific one. But your site greets them all the same way. Same words. Same pitch. Same page. For everyone.

What you know
They clicked
Where they came from
What device
How much they cost you
They land — lights go out
What you don't know
Who they are
Why they came
What they're hoping to find
What would make them buy
Why they decided not to

01 — Who speaks to everyone speaks to no one.

Your page, your emails, your post-purchase — all built for the "average visitor." That person doesn't exist. You're addressing a statistical fiction while real people with real reasons walk in and walk out.

02 — You pay for every click. Then hope for the best.

Every visitor costs you money. But once they land, you go passive. One page, same pitch, fingers crossed. You paid for each and every one that landed on your website. And instead of squeezing more from each visit, you buy more volume, making Meta more money than you make. Same waste, at a bigger scale.

03 — Understanding is the one lever that unlocks everything.

CVR, AOV, LTV, CPA, ROAS — they look like separate problems. They're not. They're all symptoms of the same blind spot: you don't understand who visits and why. Fix the understanding, everything moves.

The platform

The first intent infrastructure
for e-commerce.

INTNT is a system that reads the intent behind every visit and turns it into actionable intelligence. Not demographics. Not heatmaps. Real understanding: who this person is, what they want, and what stands in their way.

Each visitor. Understood.
WhoWoman, 30s, acne-prone skin, ingredient-conscious
IntentLooking for visible skin results — dark spots
MotivationWants proof she can see in the mirror
TriggerReal before/after. Dermatologist quote. Money-back.
ActionLead with clinical proof. Cut the noise. Show guarantee.
Understanding sharpens with every touchpoint
Arrival → visitor understood. Intent identified.
On-site → experience aligned to intent. Right proof, right structure.
Post-visit → intelligence captured. Segment sharpens.
Next touchpoint → shaped by persona and intent, not just purchase history.
What the platform does with this

The page stops guessing

The skeptic sees proof. The deal-hunter sees the offer. The researcher sees the data. Same URL. It just finally says the right thing to the right person.

→ Not surface-level personalization. Actual relevance.

Your emails get smarter

Someone buying your sunscreen to preserve their skin longer is a repeat customer waiting to happen. Someone buying it for a vacation under the sun is a seasonal purchase. Same product, completely different follow-up. Stop blasting the same sequence at everyone.

→ Maximize the efficiency of every communication.

Every click pays you back

Even visitors who don't buy generate understanding. After 4 weeks you have a map of your entire audience: what drives them, what converts them, what kills the sale.

→ 100% of your ad spend finally produces intelligence.
The numbers

Same traffic.
Completely different business.

Toggle to see what INTNT changes across every metric — from the first click to long-term value.

The standard e-commerce journey The same journey — powered by INTNT
Standard
INTNT
On-site
Same page for everyone. Multiple angles land on one generic page that matches none of them.
Page aligned to intent. Text, visuals, reviews match the angle. Each angle has its own path.
1.83% CVR
3.24% CVR · +77%
Contentsquare, 2025 · 90B sessions
Mutiny · message match → +77% CVR
Efficiency
Budget wasted on misaligned clicks. Non-matching angles generate clicks that never convert.
Each angle has its page. Every click can convert. Better CVR + zero wasted clicks.
~$68 CPA
~$38 CPA · −44%
Calculated · CPC / CVR
Mechanical · CVR ↑ = CPA ↓
Checkout
Static upsell for everyone. “Customers also bought…” — no context, no relevance.
Bundles aligned to intent. Cross-sell matches the visitor’s motivation.
$153 AOV
$191 AOV · +25%
ECDB / Opensend, 2025
McKinsey · contextual upsell → +20-35%
Long term
Generic post-purchase. Same drip, same offers. No idea who the customer is.
Intent carries forward. Post-purchase is shaped by why they bought — not a random segment.
$306 LTV
$483 LTV · +58%
×2 AOV → ×2.5 AOV
Bluecore · ID rate → +53% repeat
Per visit
$2.80 per visitor. Most traffic value is wasted. Zero intelligence.
$6.19 per visitor. Same traffic, +121% value. Intelligence compounds.
$2.80 RPV
$6.19 RPV · +121%
Calculated · CVR × AOV
Mechanical · CVR ↑ × AOV ↑
1.83% convert · 98 out of 100 leave · $2.80 per visit
+77% CVR · −44% CPA · +121% revenue per visit
The brand learns nothing from any of them.
Every visitor is understood. Every interaction compounds the intelligence.
The system

Three layers.
One intelligence.

INTNT is built as a stack. Each layer feeds the next. The longer it runs, the smarter it gets.

Layer 01
Intent Capture
Every visit is decoded into structured intent before the page loads. We read signals no one else reads. You finally know who's on your site and why they're there.
Layer 02
Adaptive Experience
Once you understand the person, you shape what they see. Content, proof, social signals, CTAs — all respond to intent. Measured against your current page. Hard numbers.
Layer 03
Intent Layer
Collective intelligence built from every visit. The system learns which visitors convert on which arguments, and why. A new visitor lands cold — but the pattern is already known. First-second understanding, powered by everyone before them.
Plugs into what you already use
Shopify·Meta Ads·Google Ads·TikTok Ads·Klaviyo·GA4·Triple Whale·Hotjar·Zapier·Shopify·Meta Ads·Google Ads·TikTok Ads·Klaviyo·GA4·Triple Whale·Hotjar·Zapier
Get started

Start with one product.
See what understanding does.

INTNT is in its operator-led founding phase. We work with a handful of brands at a time. The onboarding program runs the full system on one of your products for 4 weeks — real data, real traffic, real results.

What you get
01

Intent Snapshot

Full analysis of your ads. Every angle, every intention, every persona mapped. We find where the highest conversion potential lives.

02

Intent-aligned experiences

Dedicated experiences built for each high-potential intention. Arguments, social proof, and CRO tailored to the visitor. Running alongside your current pages, without touching your theme.

03

Social Proof Intelligence

Your reviews scraped, tagged by persona and pain point. The right proof surfaces for the right visitor.

04

Segmented post-purchase

Post-purchase communication differentiated by original intent. First glimpse of intent-based LTV.

05

Performance report

Intent experiences vs your current page. Hard comparison. Causal reading of what worked and why.

Book a demo Operator-led founding phase
What comes next

The onboarding program is a taste of the full system. If the results are there — INTNT Scale turns the test into permanent infrastructure. Full intent map across your entire catalog, native Shopify integration, continuous optimization, and a compounding intelligence layer that gets sharper every week. The brands that start now build the deepest understanding first.

FAQ

Questions

INTNT is an intent infrastructure for e-commerce. It captures the intent behind every visit, turns it into structured understanding, adapts what visitors see, and feeds that intelligence into your entire funnel. Currently in private beta.

Every visit carries more signal than you think. We've built proprietary methods to decode intent from the data that's already there — no surveys, no pop-ups, no extra friction. We'll show you on a call.

Page builders make pages. INTNT builds understanding. The adapted experience is one output of the platform. Knowing why each visitor came, what blocked them, what would have converted them — that's the product. Pages are a consequence, not the point.

GA4 counts. Hotjar records. Neither understands. They say "they spent 45 seconds on the page." INTNT says "they came for pain relief, didn't trust the product, and would have converted with clinical proof." Different category entirely.

Under 50ms at the edge. Your Lighthouse score won't move.

You don't pay. But you keep the intelligence report — which tells you more about your visitors than anything else you've used. Either way, you learn something you didn't know.

Shopify brands running paid traffic. If you're paying for clicks and sending everyone to the same experience regardless of why they're there — you're leaving money and intelligence on the table. That's what INTNT fixes.

Meta owns the ad. Shopify owns the checkout. The space between the click and the decision belongs to nobody. That's where intent lives and dies. That's where INTNT sits.

A model where INTNT embeds deeply into your operation alongside your team — not as a self-serve SaaS. We configure, optimize, and deliver results. You stay in control, and get intelligence you couldn't produce on your own.

Because it guarantees results. We work with a small number of brands at a time to deliver outsized performance. Each new brand makes the system smarter for everyone. Early partners shape the platform as it evolves — and get the deepest intelligence. This approach validates the model and refines the infrastructure before public SaaS release.

They don't buy because they
understand your product.
They buy because you
understand them.

Make them feel your brand was made for them, whoever they are.

Book a demo Operator-led founding phase